manstone asked:


Lets begin with a sport. Say wrestling, way back in the 80s and 90s wrestling was a dominant sport in the United Sates. Major promotions like the World Championship of Wrestling and the World Wrestling Entertainment promoted the event through various house shows. Later these events were broadcasted through the television media and look where the game stands today. Even in India every single household has a member dedicated to the sport. A small example is that of the “Great Khali” who has held the world heavyweight championship. And this was only possible because of a Sport Marketing Company. Titan Sports in collaboration with TNT did the trick. According to W.Shank (Sports Marketing Executive ) “Sport Marketing refers to specific application of marketing principles and process to Sports product and marketing of non stop products that associate with sports”. Products associated with sports include various things like Player Endorsements, testimonials, event marketing and stadium advertising. All in all it raises the money involved with the game and hence the standard of the game on a whole.

Lets take the case of a Sports Marketing Company in India. In India the game that gets the maximum amount of attention is cricket. When the inaugural world cup was held way back in 1975, a player of the Indian Cricket Team at the most earned a sum of Rs 2000 for a one day match and 1500 per day for a test match. Forward to the year 2008. A player with the smallest contract is paid approx. RS 35,000/ for a one-day series and Rs 40,000/ per day for a test match. This was only possible as people started taking interest in the game. Television channels, newspapers, advertisement hoardings all took required measures to make the game immensely popular. Commercials aired on TV featured players endorsing brands or commodities that were popular with the general public, thereby making these players household names. If a Survey is conducted on the top 5 richest sports persons in Asia, the names would undoubtedly be Sachin Tendulkar, Saurav Ganguly, Sania Mirza, Vishwanathan Anand and Shoaib Akhtar. Technically speaking the survival of a sports marketing company is in the hands of it’s promoters, i.e the companies that sponsor the sport event.

Generally speaking the functioning and more importantly the success of the sports marketing company lies in the hand of it’s partner. Good publicity of a player is needed. This is where a public relation agency is needed. As sports is primarily into entertainment a media and entertainment company is also needed. Going by the current standards the two biggest sports marketing companies in India NEO sports and Nimbus were recently formed and in no time has had a good grip in all sporting events in India. Currently in India sports marketing is a multi billion dollar industry. Players such as Mahendra Singh Dhoni, Yuvraj Singh, Sania Mirza and many more are finding ways to make millions of rupees. They are getting outstanding deals to wear clothing during events, or do a commercial, or a photo shoot for and advertisement. New content distribution channels like the Web, email, voice messaging, streaming video and mobile are creating many new opportunities and challenges for sports marketers who formerly found newspapers, daily/weekly magazines and television as a channel for promotion. Due to growth of the industry and to support the demands for employees numerous institutions have opened up Sports Marketing as a subject. All in all with passing times, the demand of a sports marketing firm has become extremely high.



Create a video blog

manstone asked:


When we first say entertainment, the first thing one considers is the medium of reach. From television to radio, from newspaper to magazines and lately the internet along with mobile technology, every medium is utilized as a resource by the entertainment company to reach out to the common man. Earlier when we spoke of entertainment the only thought that came to our minds was cinema, but today with the evolution of society many other happening events has raised the standard of entertainment. From fashion shows, to sporting events, to a celebrity wedding or a perfume launch the entertainment industry has dominated in all major fields. Even when it comes to brand building your business all you would need is proper publicity of the product or brand that you would want to market. Getting it done through the entertainment sector proves beneficial simply because any major celebrity related to hardcore entertainment is a house hold name and hence caters to the masses and classes alike.

The Entertainment sector in India on the whole can be categorized into various industries or companies depending upon the kind of services that they provide. If it is into news, advertisements and brand building it could be called a Media and Entertainment Company in India, if it is into public relations and ensures that it bridges the gulf between the product and the targeted customers it is said to be a public relation agency in India. If the company conducts any live event that is related to highlighting any particular product launch or an important social event it is termed as an Event Management Company in India. If it is into film production and distribution and other aspects of movie making it is termed to be a Movie Production Company in India. An important aspect of brand-building or product marketing through films is called in-film marketing. Here the product to be marketed is presented through out the film. If a company is into sports entertainment and has the broadcasting rights to any major sporting event that has the curiosity of the public and is being conducted then it is termed as Sports Marketing Company in India. Similarly if a company is solely into advertising it is termed as an advertising agency or advertising company in India.

Entertainment presented online has also been a source of revenue to many. Online games, film websites and other related domains do arouse the interest of numerous visitors, and to have a business link posted to that website does help. There is a saying that “Having a business and not advertising it, is like blinking at a girl in the dark”. Entertainment in India today is all about money. Film celebrities shield out around 10 crores per annum as income tax, hence providing enough amount of evidence the kind of finance involved in the entertainment sector.



Kansieo.com